Values that guide us
- Integrity in every curriculum decision and client conversation
- Impact that can be quantified through commercial and customer outcomes
- Inclusion across Ireland’s vibrant marketing talent pipeline
We accelerate marketing capability for Ireland
SoyFlorong was born from the ambition to equip Irish marketers with a world-class learning environment, rooted in local realities and guided by global expertise.
Mission-led. Outcomes-driven.
Our mission
To empower Irish marketing teams with the confidence, capability, and cohesion needed to lead digital-first growth. We blend strategic thinking, practitioner mentorship, and operational excellence so that marketing stands tall at the leadership table.
How we work
We partner closely with Irish brands, tailoring programmes to industry nuances, team maturity, and growth ambitions.
- Diagnostic workshops to uncover capability gaps
- Co-created learning pathways with leadership teams
- Embedded coaching to sustain momentum beyond graduation
Impact across Ireland
From Dublin tech firms to Galway creative agencies, SoyFlorong elevates marketing operations with consistent transformation.
- Custom academies for enterprise organisations
- Cohort-based programmes for scaling teams
- Hybrid delivery combining virtual and in-person labs
Our journey
2016 — The spark
Our founders identified a gap between international marketing education and the reality faced by Irish teams juggling multiple mandates.
2018 — Regional expansion
Introduced regional cohorts in Cork, Galway, and Belfast, ensuring high-growth teams across Ireland accessed tailored learning.
2020 — Digital transformation labs
Launched digital experience labs to help teams respond to rapid shifts in consumer behaviour and remote collaboration.
2023 — Capability partnerships
Established long-term capability partnerships with Irish universities and industry networks to nurture future talent.
Leadership team
Our faculty blends executive marketing leadership with deep coaching expertise, ensuring participants receive actionable guidance.
Emma Carroll
Founder & Chief Learning OfficerFormer CMO at a leading Irish fintech, Emma architects strategic curricula and mentors executives navigating scale-up challenges.
Declan Hughes
Director of Performance ProgrammesSpecialist in multi-channel acquisition across Ireland and the UK, Declan leads analytics labs and experimentation sprints.
Sinead Murphy
Head of Content & CommunitySinead guides storytelling initiatives and community-building strategies for clients from tourism to SaaS.